Russell Lindley is the co-founder and owner/partner of Ad Results Advertising in Houston, Texas. Ad Results Advertising specializes in live radio, podcast and Youtube endorsements in which products or services are recommended by credible personalities. Lindley is involved in all aspects of his agency’s business, but primarily focuses on sales and new business development, which is a perfect fit with his radio sales background.
A graduate of Texas A&M University, Lindley spent the first part of his career in radio sales, management and ownership before forming his own agency. In 1988 he met his future business partner, Marshall Williams, while working at KHYS-FM in Houston. After a year, he moved to KLOL-FM as an account executive and learned about live endorsement radio advertising. His first success story in this area was with a friend who owned a cellular phone store. Immediately after the first live ad ran using local on-air talent Stevens & Pruett, the store owner sold 150 phones and could not handle all the phone lines with calls pouring in. It was then that Lindley knew he was on to something.
After a stint as an account executive at 93 Q Country, and then at 94.5 The Buzz as general sales manager, Lindley bought a network of radio stations in East Texas. He sold the group in 1998 and decided to join forces with Williams, with whom he had worked at KHYS-FM.
After initially meeting at an Antone’s Sandwich shop and jotting down ideas on a napkin, the two men decided to launch a new business that focused solely on live endorsement radio advertising and then grew into podcasting and Youtube. They came up with a basic business outline and applied for a tax ID number right before Labor Day. Ad Results was then off and running in September 1998.
Lindley believes Ad Results Advertising will grow and prosper in the coming years as it continues to focus on providing clients with the best possible return on every dollar spent. The reason his clients advertise is to generate sales, and he knows that live endorsement advertising can deliver. By increasing the client’s bottom line, Ad Results will ultimately reap the benefits.
Lindley and his wife Ruth live in Cypress, Texas, just northwest of Houston, with their three daughters.