Deep expertise in a single area is amazingly profitable. Being all things to all people is exhausting and difficult to pull off for all but the largest brands. Instead, become the authority by being hyper-relevant to specific listeners.
Starting and growing a podcast is just like running a business or writing a book. You CAN do it by targeting a huge audience, but that is the hard way. Today’s marketing messages are very noisy. To cut through the clutter and distraction, you must clearly understand your audience. This may seem elementary to most people, but the reality is you are rarely as clear about your audience as you think you are.
This goes beyond the avatar and personas of your podcast…all the clues you need to succeed in podcasting are available to you if you understand what you are looking for.
Great income requires great impact. Before impact you will need influence. However, before you get influence, impact and income you need one more “I” word. This one word will give you insights and wisdom to achieve everything you want, if you know how to use it.
In this session, we will discuss reaching your specific listener so that they take action. Here are some areas that we will cover:
The fears of limiting your business and what to do about them.
The 3 benefits of targeting a specific audience and only one of them is more money
The one word so important to your success and how to use it
Join me in this session to discover how you can shift into a new gear to “Get Rich with the Niche”.